When you’re the top online retailer in the world, it’s appropriate to be curious as to what kind of world it actually is. In our case, Jeff, it’s a burning world. While Arctic ice disappears, we scorch the earth with fracking and reach for another handful of flamethrower buffalo wings – on track to blow our 3 degree temperature rise budget before hell unleashes. Do you really want to plot out ways to increase the heat and speed of our consumption? Your drones are all sleek and cool, and I’m sure their propellers throw off a refreshing draft, but they will only fan the fire of consumer excess, and the infantile regression at its root.
