It was Brian Culkin who first got me thinking in socio-economic terms about modern yoga. He talks about yoga as the de facto religion of neoliberalism: preaching individualistic empowerment through flexibility, adaptability, leaning-in to challenges, self-reliance, lowering expectations for structural support and change, and creating facsimiles of community where real communities used to be. Later, my thinking was bumped along by an amazing essay by Lavrence and Lozanski on how Lululemon, especially in earlier days, wove these themes into its athleisure fabrics and stitched it all up with random orientalist clichés.
Along this trajectory it became clear that yoga infrastructure was inseparable from urban gentrification. I remember Diane Bruni telling me how much rent Downward Dog had to pay for its two-studio space in Toronto’s Parkdale in the mid 2000s. It was something like 10K/mo. She said that making that rent in the summers was touch-and-go. I was shocked: this was Toronto’s most popular/lucrative yoga space, and they were just hanging on? Moreover: this was their second home.
They had moved west and down-rent along Queen St. from their first space on Spadina, which was in a building that used to house garment factories. So the studio itself owed its birth to the shuttering of manufacturing in Toronto’s downtown core. They practiced in the rooms that used to make the clothes that they practiced in. Downward Dog was actually featured by Naomi Klein in the first pages of No Logo, who gives it as an example of who and what moves into a North American urban space when jobs get shipped to the lowest-paying labour market. Continue reading “Listening to Survivors is a Survival Test (Or: Neoliberalism and Yoga Rise and Implode Together)”
Creative Director Daniel Harmon is talking about the viral commercial he and three of his brothers produced for Squatty Potty.
But he could also be talking about how capitalism is dealing with climate change.
“The big challenge for us was taking the really gross world of the colon to a place that was clean and fantastic and friendly and approachable. And delicious, for lack of a better word.”