Creative Director Daniel Harmon is talking about the viral commercial he and three of his brothers produced for Squatty Potty. But he could also be talking about how capitalism is dealing with climate change.
I predict/wish that teachers will recognize that the enemy of terrestrial life is global, structural, pervasive and tenacious, and that neither asanas nor meditation can attack it directly. Only boots-on-the-ground activism can. Then they can recognize the true target of teaching: that human civilization is the macrocosm of basic human drives like rāga and dveṣa.