When, barely two weeks after the global crisis and lockdowns have begun, a New Age writer with zero background in epidemiology or public health posts a 9K word novella called “The Coronation” — a play on the “corona” of the virus’s name — what do we suppose it is about? Do we have to read all 9K words to find out?
We could. But what would that investment of time and attention be predicated upon? What new and helpful information could we expect from such a long piece of writing, by a New Age writer, with zero background in epidemiology or public health? And at the very time that specialists around the world — people who spend their lives navigating medical complexities — are struggling, out in the open for everyone to see, to understand what they are dealing with?
To his credit, Eisenstein tells us within the first dozens of hynoptic grafs that new and helpful information about a uniquely terrifying global event is not his jam. He opens with a refrain of “not-knowing”. This makes the core of his New Age theme clear, and roots it in the vein of New Thought, which is not about useful information or analysis, but something better: aspiration. The not-knowing theme of New-Thought-to-New-Age literature offers the following workflow:
- Thoughts make reality, and therefore can change reality. (Consider the title of Eisenstein’s 2013 book: The More Beautiful World Our Hearts Know Is Possible. I didn’t read it.)
- However: thoughts conditioned by conventions like science, the narratives of civilization, or emotions like fear impede the capacity to imagine a More Beautiful World.
- Therefore, our first task is “un-knowing”, “un-schooling”. We need to strip down our fixed ideas about the way things work, including politics and economics, to connect with something beyond common thought, something Our Hearts Know.
For the most part, I’ll leaving aside the fact that several chapters down in Eisenstein’s viral novella he begins to suggest that he does have specialized insight into COVID-19, by presenting cherry-picked bits of early reporting on death rates and comorbidities, flanked by idealizations of abstract indigenous cultures. Eisenstein’s “not-knowing” begins to slide into a kind of “alternative knowing” that shares space with American spiritual libertarians and anti-vax activists.
For those who are interested in a critique of the novella’s content as opposed to its structure, Jack Adam Weber has done a good job. Sentence by sentence, Weber’s painstaking dissection reveals a banal mess of poorly-researched, logical-fallacy-riddled, culturally homogenizing and appropriating, romantic-yet-emotionally-avoidant claptrap. But it takes Weber over 10K words to dispense with Eisenstein’s 9K words: evidence that the latter functioned as a Gish Gallop, in which the shear number of weak arguments overwhelms the capacity for concise refutation.
Did Eisenstein really offer content worthy of all this effort? Or is The Coronation a charismatic performance of self-entrancement that hijacks attention — even the attention of critique?
I’m going to argue here that it’s the latter: that in The Coronation, form trumps content. That the novella isn’t about the novel coronavirus, any more than Mikki Willis’s “Plandemic” is about the novel coronavirus. Eisenstein’s novella rather appropriates discourse about the novel coronavirus to mesmerize a privileged demographic during a volatile time.
What else, besides COVID-19, does Eisenstein apparently know nothing about? One doesn’t have to read the essay to find out, thankfully. Here’s the pdf. One can use the search function to look for the following keywords — all of which have been central to the data and analysis produced by real specialists so far. These are also terms that many people believe are key to the kind of “unschooling” that actually leads to something beyond the weekend workshop.
- “Public health” does not appear.
- “Race”: does not appear. But “embrace” does, six times. (Nor do “Black”, “Color”, “Latino”, “Latinx”.
- “Racism” does not appear.
- “Oppression” does not appear.
- “Privilege” does not appear.
- “Justice” does not appear.
- “Indigenous” appears once, with reference to a 1975 book by an American writer. No indigenous writers or wisdom holders are cited or linked to, even with respect to the keyword “initiation”, which anchors the trite conclusion of the novella. (I too am uneducated in this field, but starting to learn a bit, and will share an interview with Stan Rushworth below.)
- “Systemic” appears once to impugn a global shift towards “ever-increasing control” carried out by governments. Appears a second time in the phrase “systemic change towards a more compassionate society”, but with no details offered.
- “Structural” does not appear.
- “Inequality” appears once, but in a neoliberal frame, as an “intimate” problem, like homelessness, for which there is no external solution.
- “Healthcare” appears three times in a single graf that crescendoes to the spectre of compulsory vaccines.
- “Poverty” appears once, but not as a risk factor, but as something that control freaks foolishly believe they can eradicate.
- “Politics” does not appear, but derivatives appear ten times, always to imply a degraded activity, not a series of positions and values. The takeaway is that the novella is “apolitical”.
- “Marginalization” does not appear.
“Margins”, however, appears three times, twice to refer to alternative health, and once within the one graf in the conclusion that functions like a white-saviour TUMS to readers who might identify as left/progressive, and needed reassurance of the novella’s virtue. It’s worth quoting from that graf here, not only to spotlight the single moment the essay steps out of its own trance, but because it begs the next level of text analysis:
What should we do about the homeless? What should we do about the people in prisons? In Third World slums? What should we do about the unemployed? What about all the hotel maids, the Uber drivers, the plumbers and janitors and bus drivers and cashiers who cannot work from home? And so now, finally, ideas like student debt relief and universal basic income are blossoming. “How do we protect those susceptible to Covid?” invites us into “How do we care for vulnerable people in general?”
“Who is the ‘we’ here?” Does the novella contain a positionality statement? Who is this writer? What are their skills, biases, blindspots? What are their privileges? Who are they more likely to cite? Who are they speaking for, and to? As the above graf alludes, the pandemic’s impacts are unevenly distributed. Wouldn’t it be good for the reader to understand where in that uneven landscape the writer stands? Costa Rica, or Compton? Venice Beach, or Venezuela?
The pronoun “I” appears 30 times in the text, but not one of them offers insight into any of these questions. This alone creates the impression that the writer’s identity and position is assumed to be universal. Using this analysis tool underscores the point. It generates a list of keywords by usage. Here’s the data, which shows that the word “our” is the most-used word in the novella, at 66 times. The undefined “I” doubles in transmission rate as it becomes plural.
What, then, is this novella about? On Facebook, back when more people were talking about it, I quickly argued that it was mainly about Eisenstein’s brand. But what is that brand?
I haven’t read his books, and based upon this novella I won’t. But on the basis of what this novella does I would argue that the Eisenstein brand isn’t about useful information, applicable to daily life in the midst of an horrific crisis. It seems, rather, to provide an alternative space for retreat from the world of evidence fact-checking, and consequences. I really do mean “space” here, because the sheer time it takes to read 9K words creates a bubble apart from other media and experiences.
I believe that reading The Coronation is like going on retreat, for about thirty minutes. During lockdown, it’s a great way to keep your jammies on and drop in at Esalen, Omega Institute, Wanderlust, Burning Man, or Sandals for Progressives. The novella is an escapist geography you can mind-travel through, if you have the time. Meaning: if you’re not a frontline worker. If you’re not driving a car for Instacart. If you’re not in the food bank line. If you believe that the novella’s “we” includes you.
What else happens in that landscape? Basically: anything at all connected with New Thought / New Age ideals — which, when they intersect with a pandemic, seem to work against the values and principles of public health, through fervent appeals to individual intuition and private rights. It’s no surprise then that we see Eisenstein sharing a stage with Goop expert Dr. Kelly Brogan, whose dangerous claims about COVID-19 are reviewed here.
That’s not a casual connection. More recently, Eisenstein shared his podcast platform with Sayer Ji, founder of the anti-vax website greenmedinfo.com. The podcast title is a clue to the grandiosity on offer. Two non-specialists, speaking under the banner of “Beyond the Coronavirus.” So not only have they understood the pandemic — as countries struggle to bury the bodies — their visionary insight is able to pontificate about what comes next.
As I wrote on Facebook, I’m not proposing a counter-conspiracy of wellness industry moustache-twirlers, seeking to make a buck on the fear they tell us is the real virus. Neither am I implying guilt by association. These folks don’t need to be villains to cause a lot of damage. It’s more like an opportunistic convergence of landscape and actor, and the engine of neoliberal content-production that rushes to fill every emotional void.
The novella rolls out a geography of not-knowing, of asking leading questions, subtly conflating “universal health care” with forced vaccination, for example. Into the open space stride the influencers the activities and products. They set up the pamphlet tables in the lunch hall at the retreat centre. It’s like Esalen — an open space of questioning — hosting the juicing and magnet healing retreat. All while a war is going on outside.
Is it wrong to go on retreat, or even vacation? Is it wrong to want cognitive and emotional relief from a fright without solution? Not at all. At best, The Coronation wraps the reader up in a spa-towel of vague encouragement.
At the level of meh, it pretends to be philosophy instead of affect regulation.
But at worst — and this is a real tragedy — The Coronation silences a diversity of feeling and imagination, and not only by what its positionality excludes. I believe that the logorrheic rollout of a novella-sermon, only two weeks into lockdown, that waffles between “not-knowing” and conspiratorial knowing, can tranquilize the creative responsiveness of its readership. So I’m wondering what better thinking got numbed out because this went viral.
A very prolific and highly ethical writer friend of mine summed it up:
“I’m just not ready to write anything about this yet. I don’t know enough about what is happening. And I’m having two many intensely personal responses to be of broader service. Writing some big thing right now would feel sacrilegious.”
Here’s Stan Rushworth.