{"id":5641,"date":"2015-12-16T13:38:37","date_gmt":"2015-12-16T18:38:37","guid":{"rendered":"http:\/\/matthewremski.com\/wordpress\/?p=5641"},"modified":"2015-12-16T13:38:37","modified_gmt":"2015-12-16T18:38:37","slug":"guru-google","status":"publish","type":"post","link":"https:\/\/matthewremski.com\/wordpress\/guru-google\/","title":{"rendered":"Guru Google"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>B.K.S. Iyengar would have been 97 on Monday, and Google honoured him on the home page of globalization. The guru, rendered in\u00a0cartoon avatar, doodled through pigeon, triangle, and headstand twists. The illustrator gave him the silver mane of his elder years, but also the litheness of his youth.<\/p>\n<p>My first reaction was cozy. \u201cGoogle\u201d can still be a fun\u00a0word, and who doesn&#8217;t love the doodle?\u00a0The white page implies a wintry playground, and the brown stick figure sweeps\u00a0angels into the snow of search-engine possibility.<\/p>\n<p>For a moment, I felt a warm sigh roll through me: \u201cThe practice is truly for everyone. Yoga has come of age.\u201d<\/p>\n<p>But what age?<\/p>\n<p>An age in which it makes perfect sense for techno-capitalism to co-opt yoga as its go-to\u00a0religion. In which a virtual power\u00a0aligns with an embodied practice to foreshadow its plans\u00a0to reach into our very breath and cells with its web-crawlers.<!--more--><\/p>\n<p>It&#8217;s an age in which the individual body, detached from solid social systems and social contracts, predictable employment and a reliable environment, stands alone in pixelated, timeless space. To survive, it must mirror the hyper-flexibility of borderless flows of money and data.<\/p>\n<p>An age in which seeking is conflated with searching. In which self-inquiry is performed through the infinite postures of consumer choice. In which racial and class identity is parodied by appeals to brand loyalty.<\/p>\n<p>An age in which public health is the burden of personal responsibility, and mindfulness elides into modes of surveillance that boost productivity.<\/p>\n<p>An age in which everything is personal, but nothing is private.<\/p>\n<p>Most importantly, the Guru Google doodle appears in an age of control, in which the bodymind and its desires are provoked, served, and monitored by a universalized power. Call it capital, call it <em>prana. <\/em>Whatever it is, it\u00a0flows\u00a0over\u00a0boundaries, and accumulates virtue in the flesh of the disciplined. Through\u00a0stock tickers and\u00a0body scans, it\u00a0provides constant tracking.<\/p>\n<p>Is\u00a0the\u00a0desire to control nature, vitality, and flesh the sacred thread that ties\u00a0Mr. Iyengar to\u00a0the priests\u00a0of the digital economy?<\/p>\n<p>Iyengar was a coder. He wrote a precise but ever-changing flow\u00a0of if\/then\/goto prompts and cues into the wetware\u00a0of his students. His operating system is perhaps primarily notable for its <em>totality<\/em>. He turned each skeleton into a logic-tree of divine performance, each cell into a microchip of efficiency. Each breath warms or cools the capacitors of life through the 1&#8217;s and 0&#8217;s of inhale and exhale. The mind tracks every detail of the body\u00a0with ritual obsession, chanted out of a\u00a0distant past. His yoga is conceived of as a unity between thought\u00a0and action, brokered by instantaneous communication.<\/p>\n<p>Google controls through the totalizing illusion of choice, plus\u00a0the collection of our responses to that illusion, fed back to us in the form of more choices. You\u2019ll be able to choose the colour of your self-driving car, but can you choose to have no destination? You have to navigate somewhere.<\/p>\n<p>For his part, Mr. Iyengar also inspired his students to sublime moments of choiceless choice. Like Google&#8217;s, his\u00a0algorithm orders chaos and banishes boredom through attention to the minutest detail.<\/p>\n<p>Globalized postural yoga and the high-tech world are entrepreneurial and cosmopolitan. They are\u00a0endlessly positive\u00a0explorations of patterns that erase as much as they create. Both\u00a0blend and blur\u00a0cultures and histories in the service of progress and individualist mastery.<\/p>\n<p>Both\u00a0offer personal space, and then\u00a0watch you perform. Note that your\u00a0iPhone has the\u00a0same\u00a0proportions\u00a0as your yoga mat. In 1990, we used to say we could &#8220;find ourselves\u00a0on our\u00a0mats&#8221;. In 2015, you can look for\u00a0yourself on your mat with your phone beside you, beaming your searching performance\u00a0to periscope. Is the body easier to find\u00a0through its images?<\/p>\n<p>There are other symmetries.<\/p>\n<p>In June, Indian Prime Minister Narendra Modi stood at the top of\u00a0New Delhi&#8217;s Rajpath Boulevard to lead 38,000 people in government-issued uniforms through the Common Yoga Protocol on International Yoga Day. Then, in September, he toured the headquarters of Facebook, Amazon, and Google, leading a mainly-Indian diaspora in salutes to the digital age.<\/p>\n<p>At a\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=H1I_MhN2tyA\">staged meeting<\/a>\u00a0at Facebook headquarters,\u00a0Mark Zuckerberg told Modi that he owed his gumption\u00a0to Steve Jobs, who suggested he visit India during a patch of self-doubt. Zuckerberg went and hung out at the Kainchi temple in Uttarakand, where Jobs had received blessings from Neem Karoli Baba over thirty years before. Today, some of the locals are calling Kainchi\u00a0the &#8220;Zuckerberg temple&#8221;.<\/p>\n<p>Modi listened and nodded with a knowing smile, and then waxed poetic about the ancient Indian connection between <em>vigyana<\/em> and <em>adhyatma<\/em>: \u201cscience\u201d and \u201cspirituality.\u201d At video time cue\u00a04:45, his translator blended\u00a0up a yogatech smoothie, creatively rendering <em>adhyatma<\/em> as \u201ctechnology.\u201d<\/p>\n<p>This conversation revealed the\u00a0thread\u00a0that ties capital to\u00a0charisma. Both feel pre-existent. Both are accumulations of labour. Capital is accumulated from muscles. Charisma is accumulated from the projections of psychological inadequacy. Modi and Zuckerberg\u00a0digitize both into something we call the\u00a0cloud: a futurist construction of a primal creative matrix in which neither the\u00a0songs of seers nor\u00a0streams of data have beginning or end.<\/p>\n<p>But something is being forgotten. Historically, hatha yoga has\u00a0<em>exempted<\/em>\u00a0the body from dominant pathways of social and economic production. Between Modi leading the masses and Iyengar\u2019s body being yoked to the Google logo, whatever remains\u00a0of hatha yoga culture is completing an historical flip. In the mainstream, postures and breathing are no longer presented as being about releasing social repressions and conditioning and interrogating\u00a0the drive to produce. They are now essential to accommodating or expressing new forms of power.<\/p>\n<p>That accommodation seems to work for some, for a while. For the Western boomers who form the <em>\u00e9minence grise<\/em> of the professional yoga class, the Iyengar doodle might kindle\u00a0the warmth of a full-circle return: the kids\u00a0have received the transmission. And the guru-doodle, as cute as a\u00a0bendy toy the grandkids would love, does his asanas in an empty white field reminiscent\u00a0of the minimalist, post-industrial spaces in which studio culture was born in the early 1990s.<\/p>\n<p>It was\u00a0gentrification that made urban studio culture possible, as it\u00a0transformed the modern city from a site of material labour to a filing cabinet\u00a0of virtual finance. Now, Google employees are driving rents so high all of my yoga friends, boomers and younger, are being driven out of the Bay Area. Is the doodle an apology of sorts?<\/p>\n<p>The page can search for everything, and yet cover over so much. In the white-out\u00a0behind\u00a0that stick figure stretch\u00a0countless bodies, brimming with sensations and mysteries that cannot easily be indexed \u2013 though Google will try.<\/p>\n<p>What the doodle won&#8217;t\u00a0show you is the sickly boy travelling to Mysore in 1934, hoping to improve his health. He&#8217;d never used a phone. It misses\u00a0the dust of the\u00a0motherland on his feet. It isn&#8217;t\u00a0showing you the beatings he suffered at the hand of his teacher.\u00a0It omits\u00a0the jaggedness\u00a0of the <em>Light on Yoga<\/em> plates, photographed in such a rush the shoot left the young adept\u00a0sick enough to be hospitalized for weeks. It doesn&#8217;t see\u00a0the anxious labour of making bodily meaning as a postcolonial &#8212; or a post-material &#8212; actor.<\/p>\n<p>The guru doodle hides the fact that new economies, powered by old\u00a0inequities, force bodies into painful positions while asking them to express adaptability, equanimity, hope, and even beauty.<\/p>\n<p>But the pre-digital algorithm, should it be remembered,\u00a0reveals\u00a0that no human icon\u00a0or AI search engine has all the answers. Which may be\u00a0the best reason to dim the screen and practice.<\/p>\n<p>&nbsp;<\/p>\n<p>_____<\/p>\n<p>&nbsp;<\/p>\n<p><em>with thanks to Brian Culkin, Manoj Mehta, and Jason Hirsch<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It makes perfect sense for techno-capitalism to co-opt yoga as its ideal religion.<\/p>\n","protected":false},"author":2,"featured_media":5643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"slim_seo":[],"footnotes":""},"categories":[21,23,24,1,19],"tags":[22,468,198,50],"class_list":["post-5641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-blog","category-featured","category-uncategorized","category-yoga","tag-bks-iyengar","tag-google","tag-guru","tag-yoga"],"_links":{"self":[{"href":"https:\/\/matthewremski.com\/wordpress\/wp-json\/wp\/v2\/posts\/5641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matthewremski.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/matthewremski.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/matthewremski.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/matthewremski.com\/wordpress\/wp-json\/wp\/v2\/comments?post=5641"}],"version-history":[{"count":0,"href":"https:\/\/matthewremski.com\/wordpress\/wp-json\/wp\/v2\/posts\/5641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matthewremski.com\/wordpress\/wp-json\/wp\/v2\/media\/5643"}],"wp:attachment":[{"href":"https:\/\/matthewremski.com\/wordpress\/wp-json\/wp\/v2\/media?parent=5641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/matthewremski.com\/wordpress\/wp-json\/wp\/v2\/categories?post=5641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/matthewremski.com\/wordpress\/wp-json\/wp\/v2\/tags?post=5641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}